Gear recommendations 2022

Beginner / budget For those who just want to point and shoot: I always recommend your smart phone as a first choice. New models are better since the technology and cameras are always improving. GoPro Hero Black 9 or 10. Yes, it’s a sports camera, but you can...
Shoot better mobile video

Shoot better mobile video

Cameras in mobile devices have significantly improved over the past few years: now you can shoot 4k video and timelapses, apply filter presets, and even edit video right within the phone itself. But just because these cameras can capture high-resolution imagery...
Six ways to raise the bar on higher ed videos

Six ways to raise the bar on higher ed videos

Today’s higher education marketing is increasingly strategic. We have data-driven decision making, sophisticated branding campaigns and advanced social media analytics. Then why are higher education videos still so achingly dull? Can we blame people for not watching...
Principles of Video Storytelling

Principles of Video Storytelling

There is no doubt that video storytelling is the most powerful tool to get up close and personal with your supporters. You can effectively communicate your mission and mandate by telling a story of someone (or animal) that benefits from your organizations work. That...