Creating an Instagram story

As part of a social media campaign to encourage entries for my video contest (Research Reels), I created an Instagram Story. As this is new territory for me, I consulted with UVic’s social media wiz, Jes Scott, who gave me a tonne of advice on how students use...
73 places to get free photos

73 places to get free photos

Fact: Compelling images garner more clicks. You may not have a high-flying budget to pay for pricey stock photos for your business. But you need not worry—the list below provides the gamut of royalty-free image websites for both personal and commercial use. Read the...
50+ statistics on the power of video

50+ statistics on the power of video

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times,...
How to increase viewership

How to increase viewership

Some of the loneliest inhabitants on the Internet tend to be higher education videos. Not all is lost. It’s never too late to resurrect your languishing videos. Here are a few ways you can let them know that you still love them. Read Inside Higher Ed article...