Communicating your research

Communicating your research

This 5-minute TED talk “Talk Nerdy to Me” provides a simple formula for successful science communication>> This article by Dr. Jonathan Foley, executive director of the California Academy of Sciences, discusses science communication as a...
Entertain before you educate

Entertain before you educate

A business is always dealing with humans, and by extension, human nature. And humans are selfish, you have to give them something before they’ll reward you with their attention. Before you can expect a potential customer to listen to you, you must attract their...
About b-roll

About b-roll

How to create a visual story using b-roll. How to Create a Visual Story with B-roll by Meryl Ayres on August 11, 2015 At Wistia, most of our videos start out looking something like this:  It’s your basic “talking head” video. Often times, our videos...