Principles of Video Storytelling

Principles of Video Storytelling

There is no doubt that video storytelling is the most powerful tool to get up close and personal with your supporters. You can effectively communicate your mission and mandate by telling a story of someone (or animal) that benefits from your organizations work. That...

Why video works

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that...