by bdoman | Mar 30, 2016 | Uncategorized
Today’s higher education marketing is increasingly strategic. We have data-driven decision making, sophisticated branding campaigns and advanced social media analytics. Then why are higher education videos still so achingly dull? Can we blame people for not watching...
by bdoman | Mar 16, 2016 | How-to, Inspiration
People are going to decide in only a handful of seconds whether your content is worth consuming and they will continue making that evaluation throughout. Just because you can hook them earlier, does not mean that they’ll commit to staying with you no matter what. Read...
by bdoman | Mar 9, 2016 | How-to, Tools
Some of the loneliest inhabitants on the Internet tend to be higher education videos. Not all is lost. It’s never too late to resurrect your languishing videos. Here are a few ways you can let them know that you still love them. Read Inside Higher Ed article...
by bdoman | Feb 15, 2016 | How-to
Video content on social media is booming. Facebook is reporting over 8 billion daily video views, YouTube’s watch time is rising 60% year over year, and Periscope users are consuming over 40 years worth of videos per day. With traditional broadcast mediums in decline,...
by bdoman | Jan 26, 2016 | Equipment, How-to, Tools
Great, fun series by Vimeo on how to make the most of shooting with your mobile phone.
