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50+ statistics on the power of video
To help you – or your boss – understand the power of video, Vidyard collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels.
Everything you need to know about putting your videos online
Useful article outlining technical specifications and ideal content for Facebook, YouTube and Vimeo.
Find the perfect microphone
In order to choose the right microphone, you first need to know what kind of sound you’ll be recording, in what environment, and from what distance.
How-to
About b-roll
How to create a visual story using b-roll
Power of video in an infographic
If a picture tells a thousand words, then video is priceless.
Basic rules of good videography
These are basic rules for shooting your camera on ‘auto’ mode. If you have more training, you can break some of these rules.
Principles of Video Storytelling
There is no doubt that video storytelling is the most powerful tool to get up close and personal with your supporters. You can effectively communicate your mission and mandate by telling a story of someone (or animal) that benefits from your organizations work. That...
How to create soft diffused light
This is a relatively advanced tutorial article on how to use lighting to your advantage. But hopefully you might pick up some tips here. Read...
YouTube vs. Facebook – who’s winning the video battle?
https://onlineacademiccommunity.uvic.ca/videos/2015/05/15/youtube-vs-facebook-whos-winning-the-video-battle/http://venturebeat.com/2015/05/09/facebook-vs-youtube-whos-winning-the-video-marketing-battle/
Why video works
In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that...
Why you can’t afford to not do video
https://onlineacademiccommunity.uvic.ca/videos/2015/05/15/why-you-cant-afford-to-not-do-video/http://www.entrepreneur.com/article/245818
Video formats
Yes, understanding video formats is very confusing and complicated. Hopefully these articles can help http://www.videomaker.com/article/15362-video-formats-explained http://gizmodo.com/5093670/giz-explains-every-video-format-you-need-to-know
Tips for shooting b-roll
Say you’ve been asked to shoot some additional footage, or “b-roll” of lab work or a field school. There is no professional videographer available and you want to supply some footage to someone who’s putting a video together.
YouTube shortcuts
It's easy to spend hours watching YouTube videos about, well, pretty much anything. Using your mouse to adjust a setting isn't exactly slow, but in some cases, the keyboard shortcuts are much faster. Here is a list of the best YouTube keyboard shortcuts you should...
Interviewing for video
Interviewing people for video is a little different than for print. This is how we do it at UVic: Subject should look slightly off-camera at the interviewer. This is easier for the subject as they are not looking directly at the lens and they can have a 'conversation'...
Finding the narrative
University Affairs talks about finding the narrative to discuss research. https://youtu.be/PPWEiJO0M_k
Filming on campus – UVic’s official policy
Some info about filming on campus and who to contact for support before filming. As UVic periodically permits the use of its facilities for productions which do not interfere with university activities or the learning environment for students, the Farquhar Auditorium...
Facebook video
Facebook's latest stats show dramatic rise in video uploads. But is it working? http://adage.com/article/digital/facebook-users-posting-75-videos-year/296482/
Facebook’s auto-play videos are eating the media
How auto-play videos could put news websites out of business.
How to talk about your research
An excellent video explaining how to talk about your research to a lay-audience.
Recording your own voice-over
At some point you may need to record your own voice-over for a video you're producing. Here are a few great tips on how to make it as good as possible without being a pro. http://www.videomaker.com/article/15804-10-ways-to-build-your-voice-over-skills
Video Isn’t Just About YouTube Any More
Learn more about the different video hosting platforms.
Tutorials
Need some video tutorials but are not sure where to find them? Here's a list of the ones I've stumbled across. http://wistia.com/learning
Free photos
Most images online are not free for our use, contrary to popular belief.
Video 101
Choosing equipment and basic shooting tips.
Quick video about the power of video
Check out some statistics about 18-24 year olds' online video watching habits. https://youtu.be/yS0gfxUuI3o
Inspiration
Create a strong message This National Geographic video emphasizes the idea of "impact" rather than presenting dry facts. It uses stunning imagery and moving music to create an emotional message about the impact of photography....
Top 10 tips to make your amateur video look pro
Watch these tips to prepare beforehand, or salvage some not-so-great footage.