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50+ statistics on the power of video

50+ statistics on the power of video

To help you – or your boss – understand the power of video, Vidyard collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels.

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Find the perfect microphone

Find the perfect microphone

In order to choose the right microphone, you first need to know what kind of sound you’ll be recording, in what environment, and from what distance.

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How-to

COVID-19 guidelines for video shoots

If you are directing or filming a shoot on / off campus, please follow these guidelines to keep everyone safe and healthy.

Prepping for a shoot (students)

If you have been asked to be on camera, whether that’s an interview or photo shoot, read these tips on what to expect, what to wear and other topics.

Creating an Instagram story

As part of a social media campaign to encourage entries for my video contest (Research Reels), I created an Instagram Story. As this is new territory for me, I consulted with UVic's social media wiz, Jes Scott, who gave me a tonne of advice on how students use...

Basics of B-roll

In depth article describing what b-roll is, and how to plan and shoot. Read full article by Vimeo here>

Top tips for making a “viral” video

Yes, everyone wants to make a viral video. While there’s no guarantee your video will take off, here are some tips to give it a try!

Everything you need to know about putting your videos online

Useful article outlining technical specifications and ideal content for Facebook, YouTube and Vimeo.

How to keep your audience’s attention with your video

People are going to decide in only a handful of seconds whether your content is worth consuming and they will continue making that evaluation throughout. Just because you can hook them earlier, does not mean that they’ll commit to staying with you no matter what.

How to increase viewership

Some of the loneliest inhabitants on the Internet tend to be higher education videos. Not all is lost. It’s never too late to resurrect your languishing videos. Here are a few ways you can let them know that you still love them.

7 tips on social video

Check out these seven things not to do when creating your videos, and get a head start on your social video success.

Mobile shooting DIY series

Great, fun series on how to make the most of shooting with your mobile phone.

Principles of Video Storytelling

Principles of Video Storytelling

There is no doubt that video storytelling is the most powerful tool to get up close and personal with your supporters. You can effectively communicate your mission and mandate by telling a story of someone (or animal) that benefits from your organizations work. That...

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Why video works

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that...

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Video formats

Yes, understanding video formats is very confusing and complicated. Hopefully these articles can help http://www.videomaker.com/article/15362-video-formats-explained http://gizmodo.com/5093670/giz-explains-every-video-format-you-need-to-know

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YouTube shortcuts

YouTube shortcuts

It's easy to spend hours watching YouTube videos about, well, pretty much anything. Using your mouse to adjust a setting isn't exactly slow, but in some cases, the keyboard shortcuts are much faster. Here is a list of the best YouTube keyboard shortcuts you should...

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Interviewing for video

Interviewing people for video is a little different than for print. This is how we do it at UVic: Subject should look slightly off-camera at the interviewer. This is easier for the subject as they are not looking directly at the lens and they can have a 'conversation'...

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Facebook video

Facebook's latest stats show dramatic rise in video uploads. But is it working? http://adage.com/article/digital/facebook-users-posting-75-videos-year/296482/

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Recording your own voice-over

At some point you may need to record your own voice-over for a video you're producing. Here are a few great tips on how to make it as good as possible without being a pro. http://www.videomaker.com/article/15804-10-ways-to-build-your-voice-over-skills

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Tutorials

Need some video tutorials but are not sure where to find them? Here's a list of the ones I've stumbled across. http://wistia.com/learning  

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Inspiration

Create a strong message This National Geographic video emphasizes the idea of "impact" rather than presenting dry facts. It uses stunning imagery and moving music to create an emotional message about the impact of photography....

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