Today’s higher education marketing is increasingly strategic. We have data-driven decision making, sophisticated branding campaigns and advanced social media analytics. Then why are higher education videos still so achingly dull? Can we blame people for not watching them?
Recent posts
- Gear recommendations 2022
- Prepping for a shoot (staff and faculty)
- COVID-19 guidelines for video shoots
- Prepping for a shoot (students)
- Creating an Instagram story
- Gear recommendations
- 73 places to get free photos
- 50+ statistics on the power of video
- Communicating your research
- Basics of B-roll
- Top tips for making a “viral” video
- Everything you need to know about putting your videos online
- Find the perfect microphone
- Storytelling fundamentals
- Shoot better mobile video
- Six ways to raise the bar on higher ed videos
- How to keep your audience’s attention with your video
- How to increase viewership
- 7 tips on social video
- Mobile shooting DIY series