Even fairly recently, brands felt it was sufficient to take a TV commercial, put it on YouTube, and consider video marketing as job done. Not anymore. There is increasing interaction with video in places outside YouTube, particularly with short form video on Twitter’s Vine channel, as well as even shorter form GIFs on Tumblr. Yes, there was quite a hue and cry when Facebook announced that they had more video views than YouTube of this year, with many people scoffing that it was because of auto-play, not because of a video watching revolution. But let’s not miss the trend. Facebook is now challenging YouTube as a video destination. And no doubt Facebook wants to attract the YouTube video celebrities that command such incredible follower interaction.
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