Think Different . . .
. . . or . . .
Apple Commercials
Through the Years

Think Different Albert Einstein — **Think Different**

Think Different. As iconic as the ‘1984’ Mac commercial is, this may be one of the most remembered Apple campaigns … EVER! Well, at least for me. I have this poster in my office at home. I uncovered a bunch of them years ago, doing an annual cleanse of some closets we once used as storage! Serendipitous for me!

There is no question that Apple has one of the best marketing programs … in history! This post is predominantly about their ads in video format, which range from poignant and dramatic, to humorous and sometimes silly! They truly do …. Think Different …. all the time!

Kevin Costner - Lisa — **Kevin Costner – Lisa**

And at the time, obscure actors might have shown up too! Kevin Costner will forever be linked with the introduction of the Lisa computer, which is a whole different post too!

The BEST ads are cast with actors who don’t take themselves too seriously and actually parody their on-screen presence … and blend it with their off-screen personality!

Dwayne ‘The Rock’ Johnson did this perfectly in his ad for Siri a few years ago. I doubt Apple could afford him now!

My absolute favourite commerical of ALL TIME is probably not what you might think. Oh yes, I do like the 1984 commercial (Directed by Ridley Scott – Gladiator, The Martian, Thelma & Louise, Blade Runner, Alien .. yes THAT Ridley Scott!) but my favourite is for the iPad Air with Robin Williams narrating his poetry speech over some amazing world moments. Do you remember which movie this came from? HUDDLE UP!

As a summer project many years ago, I decided to find as many Apple Commercials on YouTube as I could and learn how to create movies and burn a DVD, dedicated to only Apple Commercials!

YouTube was relatively new and it might not have even been bought by Google yet! Still, I learned how to create and edit movies, burn DVDs and improve my knowledge of various video formats, editing techniques and making movies!

A future post, once we return to UVic, will be about using iMovie HD! What? You have never heard of that version? That doesn’t surprise me!

iMovie HD was one of the very first versions (2005!) and can only

run under a macOS that is named after a kitty! But it is surprisingly robust, has simple and intuitive editing controls and works with some old hardware called MovieBox DV (2003!) that can digitize VHS cassettes! Sometimes you can teach an old dog new tricks!

And one more thing … Apple has long been the target of parody ads! There is one for a new iPhone at the very end of the videos below. But the BEST one is called ‘The Power to Crush the Other Kids”. It is nowhere to be found on the internet and YouTube has pulled it due to copyright infringement concerns, by NBC’s ownership of Saturday Night Live. If you can find it, it is truly hilarious!

Some interesting links below with even more background to Apple’s numerous ads throughout the years!

As long as there are words out there, there will be a site that Google finds for each of us!

Enjoy!

As long as there are words out there, there will be interesting topics!

ENJOY!

TTFN!

Think Different
Narrated by Steve Jobs

What Will Your Verse Be?
Apple iPad Air

1984 Super Bowl Ad

The Real Story Behind
Apple’s 1984 Commercial

Best Apple Commercials 2020

29 Best Apple Commercials
of All Time

Complete 66 Mac vs PC Ads

Best Apple Commercials

Every Apple Computer Ad

Top 10 Iconic Apple Ads

Best Apple Commercials

30 Years of Mac Ads
1984 – 2014

15 Funny Apple Ads

iPhone Parody
A Taller Change

I’m Sorry Dave . . .
. . . or . . .
My Favourite Computer & AI Voices
in Movies and TV

I’m sorry Dave. I’m afraid I can’t do that. If there is one singular voice and image, representing a computer or AI, it is HAL 9000 from Stanley Kubrick’s 2001: A Space Odyssey.

This will be my list of my favourite computer/AI voices from Movies and TV shows that I have seen and grew up with! They can be human or actually computer generated. So some of them will no doubt be VERY obscure for many of you young folks! LOL! But that does not mean you should disregard them! They might prove to be dated, but they have all influenced how we percieve computers and AI, to this day!

The voice of EVERY computer in every episode and movie of Star Trek is Majel Barrett, who was married to Gene Rodenberry! She even voiced the computer in the Star Trek:The Animated Series too! Outside of Michael Dorn (Worf), Majel Barrett has appeared in more episodes than ANY OTHER ACTOR!

Robocop morphed a critically injured policeman with state of the art technology to enforce police protection. What could go wrong? Well, more than you can imagine, including a horrible remake of this classic movie!

And at the time, TRON was the greatest computer movie OF ALL TIME! The graphics were amazing, the storyline was new and amazing and I remember watching it multiple times!

And then they made a reboot of it TRON:Legacy .. and I liked that one too! It got bad review, but I still liked it! And the graphics were amazing too!

TRON TRON:Legacy

And how could ultimate cuteness and the end of the world combine any better than in WALL-E! Eve and WALL-E have instant chemistry, albeit confrontational at first, but it is still one of my favourite animated series and WELL ahead of its time in terms of environmentalism!

And probably the most iconic computer/AI interface, at least recently is the combined character of Vision in the MCU (Marvel Cinematic Universe). Vision is ‘powered’ by the Mind Stone, one of the Infinity Stones.

And … if you got this far, then you have seen the movies! Vision is a weird blend of the personality of Tony Stark (Iron Man), Ultron (his ‘Frankenstein-like AI), JARVIS (his own AI ‘butler’) and the power of Thor to kick-start him! Yeah, you had to be there … multiple movies and multiple personalities … what could go wrong! Actually, he is a pretty good character and very strong too!

And a childhood favourite that I waited for each Sunday night was Robbie the Robot from Lost in Space – the original series! DANGER WILL ROBINSON! DANGER! This even pre-dated Star Trek by a year!

And the rebooted series is fantastic too! The new robot, although not named Robbie, is unique, integral to the storyline and has amazing graphics! And it is filmed in Vancouver too! But only one season left! Sigh …… I remember building a model of this robot too!

Another TV show ahead of its time was Knight Rider! A virtually indestructible AI car (K.I.T.T. – Knight Industries 2000) guided by a secret organization dedicated to fighting injustice! Whoa, wait … NOT ELON MUSK! LOL! It kind of looked like a cross between Elon Musk and a Cylon! And we don’t want to go THERE either!

And having mentioned HAL 9000 above, did you realize that there was a SEQUEL to 2001? 2010: The Year We Make Contact featured SAL 9000 (voiced by Candice Bergen) as the upgrde to HAL that did not quite meet factory specifications! LOL! The most obvious difference (no spoilers here!) is that SAL is a blue orb’!

And coming up to just a couple more examples! There are SO many, that I really did limit myself this time! I had previously written posts about favourite computers in all kinds of media at “Shall We Play a Game . . . or Fictional Computers” but that did not focus on anything but the computers themselves. This post is on their actual voices used! Okay, a small distinction! So that does mentioning a previous post count as … Product Placement or what! LOL!

War Games! Just go find it somewhere and have a great popcorn time! A young hacker breaks into a High Security computer, unknowingly trying out a ‘game’ called Global Thermonuclear War and … well, the use of the modem is hilarious! But the voice of WOPR is amazing! If it makes you think of Stephen Hawking …. no spoilers here! A great, great movie!

And I will never hear the end of it from all my colleagues if I don’t include those two wacky robots from a relatively unknown cult classic … C-3PO and R2-D2. Did you ever wonder WHY they are called … R2-D2 and C-3PO?

Perhaps the quintessential use of voice to convey language! C3PO is designed to be able to talk to ANYONE with his linguistics programming and R2D2 happily whistles, clicks, bings and we can all understand exactly what is going on! The classic straight man out of vaudeville humour and it works so well! Arguably the best parts of Star Wars are those two! Note: Yoda is NOT a computer! LOL!

All the voices mentioned above are in YouTube videos below. I hope I got them all! I might even do a sequel to this in a future post – there were many I have left off and they deserve a listening to as well!

Tag: Star Wars