Jul 2, 2020 | Learn, See things differently
By Krista Boehnert. Originally published in the summer 2020 issue of Business Class magazine. 2020 marks the sixth year of the Gustavson Brand Trust Index, a study which tracks Canadians’ trust in consumer brands. Like most things in 2020, the research team was thrown...
Jun 25, 2020 | Learn, See things differently
By Dr. Michael King. Originally published in the summer 2020 issue of Business Class magazine. We are living through a health crisis and a confidence crisis. We are also experiencing an economic crisis that has crippled businesses, destroyed jobs, and caused financial...
Mar 10, 2020 | Meet, See things differently
By Carlos Chicas Berti, Centre for Social and Sustainable Innovation (CSSI) Coordinator. Originally published on UVic News. The first University of Victoria President’s Chair has been awarded to Dr. Simon Pek of the Peter B. Gustavson School of Business. The...
Feb 25, 2020 | Lead, See things differently
By Dr. Basma Majerbi. Originally published in the fall 2019 issue of Business Class magazine. In this Ask A Prof feature, we invite alumni to pose questions to Gustavson faculty. In this edition, Associate Professor Basma Majerbi answers: What should I as an investor...
Nov 22, 2019 | Learn, See things differently
Associate Professor Stacey Fitzsimmons responds to the question: As a bicultural person, how can I use my unique skills to help me perform at work? By Dr. Stacey Fitzsimmons. Originally published in the summer 2019 issue of Business Class magazine. If you’re part of...