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Trust trajectory: Mark consumers down as skeptical

Trust trajectory: Mark consumers down as skeptical

Jul 2, 2020 | Learn, See things differently

By Krista Boehnert. Originally published in the summer 2020 issue of Business Class magazine. 2020 marks the sixth year of the Gustavson Brand Trust Index, a study which tracks Canadians’ trust in consumer brands. Like most things in 2020, the research team was thrown...
When “eco-friendly” isn’t enough to trust a brand: the case of Tesla

When “eco-friendly” isn’t enough to trust a brand: the case of Tesla

May 27, 2020 | Learn, See things differently

By Venus Tamturk. Originally published in Gustavson’s 2019 Year in Review. When Tesla Motors was first included in the Gustavson Brand Trust Index in 2016, the electric automaker was rated 11th by consumers in overall brand trust. In the 2019 Index, Tesla sits...

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