Research spotlight: how entrepreneurs build and use social capital online
By Sasha Milam Research on how entrepreneurs use social networks extends back for decades, but the academic literature has struggled to keep up with the recent transition to online social network sites such as Facebook and LinkedIn. Gustavson faculty members Claudia...
How to win the RBC Case Competition? Bravery, teamwork and $19,086
By Mackenzie Ford, Gustavson External Relations co-op student 3:00pm It’s 3:00pm on the day of Gustavson’s RBC Case Competition Finals 2019. It’s Monday afternoon, after a long day of class, and it’s raining. While many students would retreat to their homes for an...
Curious minds rewarded through JCURA undergraduate research awards
Original research – isn’t that just for graduate students? Not for these intrepid BComs. Each year, dozens of Gustavson students complete a comprehensive research project while on exchange, as part of the COM 470 course. Projects by BCom students Ryan Grills and Sadee...
Kidovate: where kids learn to innovate
By Mackenzie Ford, Gustavson co-op student. One of the first encounters with entrepreneurship that many of us experienced in our early years was when running a lemonade stand—the excitement of gathering your neighbourhood friends on a hot summer day, waiting...
Customer service fail: catastrophe or opportunity?
By Sasha Milam, Gustavson Content Curator Envision this scenario: a shopper orders a framed print online—a Fear and Loathing in Las Vegas black-and-white print, in this case. The order arrives, and the customer eagerly unwraps the package, only to discover that the...Visit us
