Jul 2, 2020 | Learn, See things differently
By Krista Boehnert. Originally published in the summer 2020 issue of Business Class magazine. 2020 marks the sixth year of the Gustavson Brand Trust Index, a study which tracks Canadians’ trust in consumer brands. Like most things in 2020, the research team was thrown...
Jun 25, 2020 | Learn, See things differently
By Dr. Michael King. Originally published in the summer 2020 issue of Business Class magazine. We are living through a health crisis and a confidence crisis. We are also experiencing an economic crisis that has crippled businesses, destroyed jobs, and caused financial...
May 27, 2020 | Learn, See things differently
By Venus Tamturk. Originally published in Gustavson’s 2019 Year in Review. When Tesla Motors was first included in the Gustavson Brand Trust Index in 2016, the electric automaker was rated 11th by consumers in overall brand trust. In the 2019 Index, Tesla sits...
May 13, 2020 | Learn, See things differently
By Cyrus Lee, 4th year BCom student Eight months ago, as I entered my fourth year of the BCom program, I began meeting monthly with my mentor, Charlotte O’ Reilly, marketing director of Upanup Studios. Prior to participating in the mentorship program, I had hopes of a...
May 5, 2020 | Learn, See things differently
By Melissa Fahlman, MBA ’08, Gustavson co-op coordinator. As a co-op coordinator at the Gustavson School of Business, I have been working closely with students whose co-op and post-graduation career plans have been abruptly turned upside down by the novel coronavirus...
Feb 26, 2020 | Learn, See things differently
By Sasha Milam. Originally published in the fall 2019 issue of Business Class magazine. Breaking into the C-suite: it can seem impossible and, statistically speaking, most of the workforce never will—some due to a lack of opportunity, others because their interests...
