What is Greener by Default?
Greener by Default is a simple and inclusive way to offer healthier and more sustainable meals. Demonstrating choice architecture, a Greener by Default menu features plant-based meals as the default option, while giving diners the choice to add or opt into meat and/or dairy options upon request. Simply by changing the default, consumers are much more likely to choose a plant-based meal, even when meat and dairy options are available. This win-win solution helps achieve sustainability goals, reduce catering costs, and serve more inclusive meals.
Greener by Default: is good for the environment:
Eating more plant-based foods is one of the most effective way individuals can reduce their contribution to climate change.  The following comparison to the Mediterranean Falafel Bowl — one of the signature dishes at the University Club at the University of Victoria — shows that substituting beef instead would have 25 times the climate impact.
… is good for diners:
Serving DefaultVeg meals makes it easier for everyone to eat healthier meals and create a healthier world.
… is good for animals
Greener by Default is a kinder alternative for the more than 99 percent of U.S. farmed animals confined on intensive factory farms. 
Default Veg (Washington) – https://defaultveg.org/
DefaultVeg Resource Guide (2.8 MB)
World Resources Institute – Cool Food Pledge:
Forward Food: http://www.forwardfood.org/challenge/
 Harvard School of Public Health, Workshop on Behavioral Insights and Health.
 Damian Carrington, “Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth,“ Guardian May 31, 2018, https://www.theguardian.com/environ-ment/2018/may/31/avoiding-meat-and- dairy-is-single-biggest-way-to-reduce- your-impact-on-earth.
 Jacy Reese, “US Factory Farming Estimates,“ Sentience Institute, April 11, 2019, https://www.sentienceinstitute.org/us-factory-farming-estimates.