Why Gen Z Is Going Plant-Based Faster Than Older Generations

Karen Asp, Sentient Media, June 28, 2022

When 22-year-old Cienna Romahn turned 16, she went vegan. She’d already been vegetarian for 10 years, but what started as a moral obligation to the animals became an obligation to the planet. “While animal welfare is still important to me, the environmental impact of my food and lifestyle choices is the number one focus for how I choose to live,” says Romahn who lives in San Francisco and works as an events manager at Hooray Foods.

Although her name may not be as well known as fellow zoomer and climate and environmental activist Greta Thunberg, Romahn is one of the many young individuals hoping to fight climate change one bite at a time. In fact, she and her peers are proving that the adage “with age comes wisdom” holds little merit. In the wake of dire warnings from the EAT-Lancet Commission and the Chatham House that the world needs to shift to a plant-based diet to avoid climate destruction, young people are latching onto the message and changing their diets faster than other generations.

For proof, look no further than a 2020 YouGov survey which found that Millennials are more likely than other generations to say they’ve changed their diet, one reason being to reduce their impact on the planet. According to the survey, they’re also more likely than Gen Xers and Baby Boomers to have tried a vegetarian diet, and more Millennials have gone vegan than older generations. What’s more, a report from the NPD Group shows that the Gen Z and Millennial generations will be almost entirely responsible for the growth of dairy and meat alternatives through 2024…

[… Read more at Sentient Media ]