On January 3, 2022 the Competition Bureau ordered Keurig, the maker of the ubiquitous single-use coffee pod, to pay a $3 million fine and change its coffee pod packaging following a complaint made about its advertising. Patrick McDermott, Stare Indecisis volunteer and member of the University of Victoria’s Environmental Law Club met with Calvin Sandborn, Senior Counsel with the Environmental Law Centre to discuss the ELC’s role in determining that Keurig was using greenwashing in misleading advertising. Listen to learn how Margaret Atwood fits into this story, what the threshold for determining greenwashing is, how damages are assessed, and more!
The Environmental Law Club is hosting a Research-a-thon on March 4th to assist the Environmental Law Centre to identify businesses who are potentially utilizing greenwashing advertising for their products. If you are a law student at the University of Victoria and want to participate, register using the link below.
https://docs.google.com/forms/d/e/1FAIpQLScx2NnmD_izB4Hwz0zHhglVtNkXP1ORkcQcruOCOQ7tV0hyfw/viewform
Guest Host/ Co-Producer: Patrick McDermott
Co-Producer/Audio Engineer: Camille O’Sullivan
Editor: Sarah Lachance
1:34: What is the Environmental Law Centre
2:42: The email that started it all
9:03: Damage Assessment
11:25: Environmental Law trends and greenwashing advertising
14:55: Threshold of assessment