ArticlesFind some information, inspiration or tutorials
To help you – or your boss – understand the power of video, Vidyard collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels.
Useful article outlining technical specifications and ideal content for Facebook, YouTube and Vimeo.
In order to choose the right microphone, you first need to know what kind of sound you’ll be recording, in what environment, and from what distance.
How to create a visual story using b-roll
If a picture tells a thousand words, then video is priceless.
These are basic rules for shooting your camera on ‘auto’ mode. If you have more training, you can break some of these rules.
There is no doubt that video storytelling is the most powerful tool to get up close and personal with your supporters. You can effectively communicate your mission and mandate by telling a story of someone (or animal) that benefits from your organizations work. That...
This is a relatively advanced tutorial article on how to use lighting to your advantage. But hopefully you might pick up some tips here. Read...
In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that...
Yes, understanding video formats is very confusing and complicated. Hopefully these articles can help http://www.videomaker.com/article/15362-video-formats-explained http://gizmodo.com/5093670/giz-explains-every-video-format-you-need-to-know
Say you’ve been asked to shoot some additional footage, or “b-roll” of lab work or a field school. There is no professional videographer available and you want to supply some footage to someone who’s putting a video together.
It's easy to spend hours watching YouTube videos about, well, pretty much anything. Using your mouse to adjust a setting isn't exactly slow, but in some cases, the keyboard shortcuts are much faster. Here is a list of the best YouTube keyboard shortcuts you should...
Interviewing people for video is a little different than for print. This is how we do it at UVic: Subject should look slightly off-camera at the interviewer. This is easier for the subject as they are not looking directly at the lens and they can have a 'conversation'...
University Affairs talks about finding the narrative to discuss research. https://youtu.be/PPWEiJO0M_k
Some info about filming on campus and who to contact for support before filming. As UVic periodically permits the use of its facilities for productions which do not interfere with university activities or the learning environment for students, the Farquhar Auditorium...
Facebook's latest stats show dramatic rise in video uploads. But is it working? http://adage.com/article/digital/facebook-users-posting-75-videos-year/296482/
How auto-play videos could put news websites out of business.
An excellent video explaining how to talk about your research to a lay-audience.
At some point you may need to record your own voice-over for a video you're producing. Here are a few great tips on how to make it as good as possible without being a pro. http://www.videomaker.com/article/15804-10-ways-to-build-your-voice-over-skills
Learn more about the different video hosting platforms.
Need some video tutorials but are not sure where to find them? Here's a list of the ones I've stumbled across. http://wistia.com/learning
Most images online are not free for our use, contrary to popular belief.
Choosing equipment and basic shooting tips.
Check out some statistics about 18-24 year olds' online video watching habits. https://youtu.be/yS0gfxUuI3o
Create a strong message This National Geographic video emphasizes the idea of "impact" rather than presenting dry facts. It uses stunning imagery and moving music to create an emotional message about the impact of photography....
Watch these tips to prepare beforehand, or salvage some not-so-great footage.