January 18, 2024 | CBC Radio-Canada via UVic News

On February 3, 2024, a non-alcoholic bar will open in Port Coquitlam, British Columbia. The business, called Beeves, will be the first of its kind in Metro Vancouver, and will provide customers with a place to try non-alcoholic beverages before they purchase them. Despite some skepticism towards these types of drinks, CBC Radio-Canada’s Monia Blanchet writes, they are increasing in popularity amongst younger generations.

UVic’s Dr. Adam Sherk – a scientist with the Canadian Institute for Substance Use Research (CISUR) – is quoted in the article saying that many younger people are beginning to question society’s relationship with alcohol. Dr. Sherk is excited to see non-alcoholic bars attract more and more customers.

Are you interested in learning about Dr. Sherk’s research with CISUR? The Office of Copyright and Scholarly Communications is happy to share that four of Dr. Sherk’s publications are available to read freely on our institutional repository, UVicSpace. UVicSpace is an open access learning and research repository for published and unpublished digital scholarly works by the UVic community and its partners.