Gary Price | August 22, 2018
The [Insta Novels] program, created by Mother [an independent advertising and creative agency] in New York and developed in partnership with the New York Public Library, aims to make some of the greatest stories ever written more accessible to every New Yorker and Instagram user.
The program will launch on the Library’s Instagram account (@nypl) on August 22 with a newly digitized version of Alice’s Adventures in Wonderland by Lewis Carroll.
The novel is illustrated by well-known designer Magoz (@magoz). Mother searched for designers with significant presence on Instagram in creating the program.
Complete Launch Announcement at: https://www.nypl.org/press/press-release/august-22-2018/new-york-public-library-introduces-classic-literature-instagram
Instagram website: https://www.instagram.com/nypl/
