Publishers Join Forces to Sell E-Books to Libraries

Jennifer Howard | The Chronicle of Higher Education | September 5, 2010

E-book readers are just as well suited to scholarly books as they are to the latest Jane-Austen-meets-zombies literary sensation. University presses understand that some scholars want the option to buy monographs in electronic form, and they know how to sell to those scholars: one book at a time, straight from the presses’ Web sites, or through a vendor like

What’s been harder to figure out is how to market digital books to academic libraries. For those customers, who are used to buying lists of books from just a handful of distributors, the single-sale approach doesn’t have much appeal. But many presses lack the technical and marketing resources to sell e-book packages designed for libraries. So they’ve decided to experiment with a strength-in-numbers approach.

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