Exams, term papers and Kokanee.

Exams are coming. Nothing I can do will change that. With one month until my first exam, it is time to develop good habits and studying behavior.

Credit: Philion, J.J./UVic Archives https://www.uvic.ca/anniversary/history/photos/students/index.php

…but before I can start worrying about exams, I have to deal with these pesky term papers. I am writing about fungal meningitis, the canola industry, laboratory techniques and the history of genetically modified plants in Canada. Despite the fact I am really interested in these topics, it is challenging my will power.

My willpower to concentrate, stave off a high tolerance caffeine addiction, sleep and wake up early is going to have to improve if I want to ace exams.

For the last few days I have been sitting at a library computer listening to music on YouTube and writing. I have seen confusing ads on YouTube, but Kokanee really takes the cake. If you haven’t seen any, here is a link:

I do appreciate the “peak brew” pun, but the idea is preposterous. Seriously? Their marketing campaign is watering down their beer. 50L of melted snow in 3.7 million cans of beer… This campaign goes to show how little I know about marketing. It also shows how disconnected I am from whatever group of individuals would appreciate this concept. Why do you think this would prompt people to buy their beer?