Hi Carson! Thank you for your well-written post on how social media and technology have reshaped our shopping habits and how we consume media online. The point you make about Gen Z is interesting to think about as we’ve grown up not really knowing a world without these technological advancements, compared to the previous generations. I really liked how you mentioned COVID-19 as a key contributing factor that has affected online sales/engagement. Personally, when COVID-19 hit, I remember I was spending an insane amount on food delivery services and online shopping out of pure boredom. I also remember spending an ungodly amount of time on my phone, my screen time had to have been at least 15 hours a day at times. I wonder if you could further build upon the point you make on online sales becoming more popular and normal. One factor I think that greatly contributes to this is the rise of online influencers who are constantly posting “hauls” about items they’ve bought, which encourage consumers to purchase the same items as well.