Publication Alert! IALH Research Fellow Ryan Rhodes has co-authored an article entitled “Describing the use of behavior change techniques among the most popular home workout channels on YouTube: A quantitative content analysis” with Wuyou Sui, Anisa Morava, Jason Tsang, and Anna Sui. The article was published in Journal of Health Psychology.
Abstract:
The purpose of our study was to describe characteristics of behavior change techniques (BCTs) employed by popular YouTube fitness channels and examine relationships between BCTs used and engagement metrics (e.g. views, likes, comments). Seventy-five videos were coded according to BCT Taxonomy v1. Multi-level modeling was conducted between BCTs and engagement metrics. Fifty-four unique BCTs were used, with “Demonstration of behavior” and “Instruction on how to perform the behavior” used the most. The number of BCTs employed was 12.5 ± 6.65 and BCTs were all unrelated to engagement metrics (ps > 0.05). Application of BCTs within YouTube varies from traditional exercise interventions.
To read the full article, see https://journals.sagepub.com/doi/full/10.1177/13591053221074584