Here’s my cheat sheet to get to started building your online community. Use these tips and resources to grow your online presence.
Getting to know your own brand
You can’t promote what you don’t know.
- Answer your “Big Why” in 4 words. Yes this is shorter than a mission statement, but you can do it! Now start signing your email with it!
- What are your core values? Reflect on peak experiences that hit you emotionally.
- Who is your hero? Who is your tribe? Tell a story about one of your heroes – this is your hook
My preferred methods of growing an audience: IRL, SM, content marketing (blog with sign up button at the end, guest posts, Q&A with segment leaders), email
- Speak to people already following using the mom test
Your website
- The sign up button: newsletter sign up, auto login after sign up
- Send a personal email w/in 24 hrs asking why they signed up
- Ask: What’s the main benefit of our product to you? If our product went away tomorrow, how disappointed would you be?
- Once 40% are “very disappointed, it’s time to grow!
UX tools
- CrazyEgg: See how users click and scroll through your website, where ppl are leaving your site
- Optimizely lets you A/B test your message. Good for testing boosted posts on Instagram, FB
- Ultimate website launch checklist
- Test your site with 5 people (users think.com)
- bestaboutpages.com
- SEO: for every popular Google query, make content for it, read MOZ guide to SEO
- Obsessively map out your channels. Plan out users here
Math
- Analytics: segment, GTM
- A/B: Optimizely
- CRM: activecampaign
- Go get users from other platforms: similarweb, import.io, email hunter
- Automate emailing users when something happens (signup, unfinished basket, etc) email delivery API from Mailchimp
Hustle
- Charlieapp.com, discover.ly
- Finding influencers – ninjaoutreach.com, onalytica
Social Media
- quick 150 WD bio, direct CTA w memorable URL that opens to unique high value landing page (promo code)
- only talk to ideal user
- reply & flood #
- Audisense to find audience
- Canva.com to make memes
- hootsuite to schedule posts
Your FB group
- Get your group going by inviting engaged FB page users and newletter subscribers to join
- Posts to a group always show up in people’s feed
- Paid ads need a custom audience, find it with spaceship.rocks
- Fanpage.karma lets you track the competition’s FB page
- Send tweets when audisense bttt tells you to
- Copy followers with tweepi
- Build hootsuite searches on your audience themes
- RT compliments
- Tweet the same thing 5x/day
- tweet anatomy: picture, link, CTA
- tweet lots 10-50x/day
Tumblr – youth oriented, only go here if your audience is here
Pinterest – if you blog about beautiful things, audience is female 30+, remove any pin not repinned 6x in 48 hrs
Reddit – search for your niche, post in 10 subreddits
Snapchat – v. important if your company = your personal brand
Community mgmt
- Not on Sunday night
- Use hootsuite
- Shorten links using bitly or owl.ly to track what works/doesn’t work
