Tag: hustle

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5 free tools for social community management and growth

Here’s a list of my favourite free social media tools of the moment. I use these tools in addition to Hootsuite.

Here are my tools, what I think their most useful features are and how often I check in:

  1. Crowdfire – Currently my favourite tool because of their recently updated Android app that perscribes actions once a day to increase engagement on Twitter and Instagram.
  2. Tweepi – Find Twitter followers from interesting accounts so you can follow them too. Many search metrics and filters to narrow your target. I log in to this page once a month and then watch my followers climb.
  3. Audisense – Analysis of Twitter follows/followers for any account. Learn basic characteristics such as location, demographics, and online activity by the hour, and the always useful Best Time to Tweet report that uses a
  4. Commun.it – Follow Friday helpers, shows who your biggest new followers and most engaged followers are. Very spammy auto-DM.
  5. Meshfire – uses AI to suggest new followers and possible posts. The mobile app is buggy on Android.

Want to see how I set up my Hootsuite Dashboard? Go here.

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Defining and showcasing your brand with a side order of social media

Here’s my cheat sheet to get to started building your online community. Use these tips and resources to grow your online presence.

Getting to know your own brand

You can’t promote what you don’t know.

  • Answer your “Big Why” in 4 words. Yes this is shorter than a mission statement, but you can do it! Now start signing your email with it!
  • What are your core values? Reflect on peak experiences that hit you emotionally.
  • Who is your hero? Who is your tribe? Tell a story about one of your heroes – this is your hook

My preferred methods of growing an audience: IRL, SM, content marketing (blog with sign up button at the end, guest posts, Q&A with segment leaders), email

  • Speak to people already following using the mom test

Your website

  • The sign up button: newsletter sign up, auto login after sign up
  • Send a personal email w/in 24 hrs asking why they signed up
  • Ask: What’s the main benefit of our product to you? If our product went away tomorrow, how disappointed would you be?
  • Once 40% are “very disappointed, it’s time to grow!

UX tools

Math

Hustle

Social Media

Instagram

  • quick 150 WD bio, direct CTA w memorable URL that opens to unique high value landing page (promo code)
  • only talk to ideal user
  • reply & flood #
  • Audisense to find audience
  • Canva.com to make memes
  • hootsuite to schedule posts

Your FB group

  • Get your group going by inviting engaged FB page users and newletter subscribers to join
  • Posts to a group always show up in people’s feed
  • Paid ads need a custom audience, find it with spaceship.rocks
  • Fanpage.karma lets you track the competition’s FB page

Twitter 

  •  Send tweets when audisense bttt tells you to
  • Copy followers with tweepi
  • Build hootsuite searches on your audience themes
  • RT compliments
  • Tweet the same thing 5x/day
  • tweet anatomy: picture, link, CTA
  • tweet lots 10-50x/day

Tumblr – youth oriented, only go here if your audience is here

Pinterest – if you blog about beautiful things, audience is female 30+, remove any pin not repinned 6x in 48 hrs

Reddit – search for your niche, post in 10 subreddits

Snapchat – v. important if your company = your personal brand

Community mgmt

  • Not on Sunday night
  • Use hootsuite
  • Shorten links using bitly or owl.ly to track what works/doesn’t work