Getting ready to be a “Career Paths Outside Academia” panelist

Pathways to Success is a graduate student conference hosted by Co-op and Career Services. The number of students finishing graduate degrees outpaces the opportunities in more traditional academic career tracks, and UVic has to help new grad prepare for this reality.

While I have an MSc in biochemistry from UVic and I worked in the field for almost a decade, I transitioned to a career in student affairs six years ago. People are often curious to hear how I managed this transition. Co-op and Career Services contacted me to help out on a panel discussing how to transfer skills from an academic environment to other opportunities.

I’m going to use this post as a whiteboard to store my ideas as I prepare for the panel. First, the moderator will ask me and the other two panelists to situate ourselves in terms of education, career and current role.

My role

Web and Communications coordinator for the Office of the Registrar (OREG). This office belongs to Student Affairs, so I consider myself to be a student affairs professional. This helps me to tap into the professional organization associated with this role. My communications role is both external and internal facing. I manage the content at uvic.ca/current-students, /registrar, /safa, /summer, and askuvic.ca as well at the @uvicregistrar twitter account. I also edit a newsletter that goes out across campus every month. I also produce print and digital material to let the campus know how OREG can serve them.

Work environment

I work in an open concept office with lots of pods of desks. I have my own office but it can get noisy as some groups prefer to have standup meetings in their clusters. It’s a big office, employing over 100 people.

One thing that surprised me when I started was that everyone was wearing headphones. I had always interpreted this as a red flag for problems in the office, but in this case it appears to be just a mechanism to cope with the noise.

Of course it goes without saying that working on campus lends itself to a great work-life balance. It’s easy to head over to CARSA or around the chip trail at lunch.

Work culture

Everyone in OREG worked together to develop a team charter and one of my first jobs when I joined to office was to put these values on a poster that is prominent all over the office, so I feel like people are very aware of how they fit in to the bigger OREG picture.

Three employee groups work together (two unions and management), so you need to know what is appropriate timing-wise. Some people work longer hours and others are on a modified work week. It can be difficult to co-ordinate meetings or even a coffee break with colleagues.

There’s a lot of committee work, and at first I was surprised by how this affected the pace of work.

How my workday is structured

I work about 35 hr/week Monday-Friday. Because I look after the social media for the office, my phone never really leaves my side. I check in at breakfast and then throughout the day until about 10 pm. Because these check-ins generally take less than 5 min, I don’t count overtime. I spent most of my time either in my office working on projects and triageing email. I spend a couple of hours per day in meetings.

Recruitment process

UVic posts jobs on all the common job boards, but I was first hired through a personal connection. I started on a three-month contract that got extended into a permanent position. I leveraged the experience I gained in that role to get my current job.

toolkit

Questions to expect

Please describe your work and how it contributes to the success of your organization

My work help future and current students find the information they need to earn their degrees.

What are some of the most valuable skills in your work? Which kind of experiences enabled you to develop these skills?

My most valuable skill is to be able to listen to what people need. I am in one or two meetings a day where I am gathering requirements. I am helping to get information online for a procedure and rule-oriented group. Being able to translate what needs to be said into a format that is friendly enough for a first-year student to understand while still being accurate. My work as an academic advisor helped hone this ability as I heard the common types of questions over and over.

I have administered a number of large surveys, so an affinity for a giant Excel spreadsheet is valuable when it comes to analyzing the results. My science background is definitely an asset here.

What are some of the challenges and rewards in your line of work?

Feedback about my work can sometimes feel overly negative. I certainly experienced it this way when my first website went live. I now know to expect this and that it is simply a way that feedback sometimes comes in.

Rewards come in finding the heroic student stories that are out there and getting the word out. One of the OREG work-study students stopped by the office to say goodbye on her graduation day. She brought along her Mum who had flown for the first time from Nigeria for the ceremony. We were able to get a photo of her standing with UVic’s Chancellor and Registrar to share.

What are some of the important steps on your career path?

Deciding to leave science and get into a field where I could interact with a bigger variety of people. Gaining a technical skill set. Always learning. Being honest with myself.

Please describe how your graduate studies influenced your career development.

It helped me to mature and become confident enough in my skills that I know I’ll succeed along whichever path I choose.

What kinds of experiences would you encourage for anybody pursuing a career in your field?

Figure out what the trends are and teach yourself these skills. Either through one-off courses or on your own time. Build a portfolio of projects.

CSC 595 “Research Skills” Elevator Pitch Day

CSC 595 is a required course for computer science graduate students that teaches new researchers how to choose a research method, prepare for and present a research talk, prepare a research proposal, do a literature search and evaluate research.

As part of their course requirements, students worked to polish and deliver their elevator pitches. The instructor is one of my mentors and the past-chair of the UVic computer science department, Sue Whitesides. Sue and I had pulled off many successful intrustrial networking events together and she was confident that I could show the students how to sell themselves in seconds. No pressure.

Looking around the classroom as we waited to start, I took in the diverse crowd and tried not to feel intimidated. I’m pretty sure any number students seated in the room could have out-pitched me! No matter, I kicked off the class off with my own elevator pitch. It was over in just under two minutes. Here’s how I did it.

Who are you?

Keep it short. What would you most want the listener to remember about you?

What can you do?

Here is where you state your value phrased as key results or impact. To organize your thoughts, it may help to think of this as your tag line, or purpose statement.

Why are you doing it?

Now it’s time to show the unique benefits that you and/ or your company bring. Show what you do that is different or better than others

What are your goals?

Describe your immediate goals. Goals should be concrete and realistic. Include a time frame. This is the final step and it should be clear to the listener what you are asking of him or her.

Vocabulary

Use words that show what you do instead of tell: advanced, approved, authoritavie, certified, confirmed, dominant, early, endorsed, established, finest, foremost, inaugural, inceptive, key, responsive …

Practise practise practise so you don’t repeat words or ramble, but be careful not to sound like you’re reciting off a script.

Be flexible. If your audience asks a question or looks like he or she wants to interrupt, be willing to go in a new direction. After all, the pitch is designed to start a conversation. If that conversation starts sooner, well done!

 

 

 

Digital storytelling as a community engagement method

I was lucky enough to get a seat in the recent Community University Engagement workshop “Research with Community:
Digital Storytelling as Method and Engagement” hosted by ISICUE and UVic Fine Arts.

I was hoping to learn more about using visual methods and digital storytelling to engage communities.

The workshop was facilitated by Dr. Tamara Plush, whose research focuses on how participatory video can raise citizen voice in international development contexts. Tamara has worked in Africa and South East Asia facilitating a multi-day (or week) process that she condensed into a half-day workshop.

Here’s an example of how Tamara has used participatory video and elements of good practice for using videos to build agents of change:

We broke into groups of four and followed Tamara’s framework where there is a prompt that helps the individual experience inform the collective central theme. This is followed by the creation of a story arc and then a two-phase storyboarding process. This approach emphasizes the building of empathy from the personal to the group and then to the policy maker.

The prompt: Tell a story about a challenge you’ve faced in your work around community engagement.

We reflected individually and then discussed to pull out a central theme:

“Recognizing the imbalance of power that’s inherent when you have a diversity of the participants”

If we’d had time, we would have also come up with some visuals to represent the theme. Care needs to be taken to make sure that the personal experiences connect to the theme.

I opted to be totally engaged to the process instead of trying to divide my attention by capturing our progress on camera. Thankfully, Tamara provided more resources on her site that are useful to fill in the details about the techniques we used to work out the story arc and storyboard.

Storyboarding: Phase I

My group brainstormed how to tell the story that would illustrate our theme using sticky notes and then arranging the sticky notes onto pages labelled with one of four icons.

[👂] Who should hear the story?

[🤔] What do you hope they will think?

[😀] What should they feel?

[🗣 🗯] What is the dialogue you want the film to spark?

Storyboarding: Phase II

Using four pieces of letter paper, we created 4 frames that would make up our film.

Remember

The video itself sparks the conversation. It can be a point of interest that enables the larger dialogue to happen – the video doesn’t need to do it all.

Tamara mentioned other creative processes that can be used to explore the topic to help create a compelling story including body mapping, looking at a collection of photos, or conducting interviews.

Authentic storytelling

I’ve had more that enough time to let the dust has settle and I think I’m ready to talk about my favourite session Social Media Camp and how I plan to apply it to my personal life.

The session was called “Brand Culture and Storytelling” and the speaker was David Reeve (@unleashculture) of Unleash Culture.

David explained that every brand story has three emotional hooks: purpose, values and have a hero. This resonated with me and I saw applications both personally and professionally. I already posted about how to implement storytelling into your professional brand, and I wanted to try and capture how I see this approach as a fit for me. David shared several examples of companies that spend as much effort sharing their emotional hook as they do telling people about their product.

Can you answer your “Big Why” in four words?

Your purpose statement is similar to a mission statement except that it’s foward focused and four-words or shorter.  Look for why or how you do what you do, rather than what it is that you do. Focus on your character and the things that emotional emphasis.

Here’s my personal purpose statement (it’s a work in progress): Connect with positivity

Now, the next time you meet someone at a networking event, try introducing yourself using your purpose statement. Feel totally awkward? David assured us that this is the feeling of getting the first emotional hook. A more sublte way to integrate your purpose statement is to include it in your email signature.

Define your core values

Values represent who we are not who we would like to be or think we should be. They represent your unique and individual essense and serve as a compass pointing towards what it means to be your true self. Your values can be discerned from how you live in the world and tend to show up time and time again in our lives.

Keep in mind that values aren’t core if you have to read them off a cheat sheet. You need to be able to live your values.

To help identify your values, identify special, peak moments when life was expecially rewarding or poignant, rich or fulfilling and ask yourself what was happening, who was present and what was going on. What were the values being honoured?

Conversely, look at times you were angry, frustrated or upset – these times are likely to signal when an important value was being supressed or compromised.

Luckily, I had already worked out my top core values at a previous workshop. The following is the very top of a list of 25 values that I feel are most important in my life both personally and professionally.

  • Individuality: Room for originality and self-reflection
  • Fairness: Consider all people equally
  • Intelligence: Acquiring and applying knowledge, skills and experience
  • Competence: Do things well

I know that these are my core values because when I find myself in a situation where one of these values is tested, it’s almost like I have no control over my emotional reaction. I’ve been in situations where someone is treated unfairly and my blood will boil!

Make someone a hero

Who are the heroes in my life? Currently, I have several roles that represent keys to who I am: coordinator, communicator, mother, best friend, leader. I’m energized by the impact each of these roles has.

  • As a secret weapon, I build on the fantastic customer service my office provides by telling the story of our student’s success via social media and traditional channels.
  • As my spouse’s best friend, I show my unconditional love and support by helping him achieve his professional and athletic goals.
  • I nurture the character and abilities of my children to the fullest by giving them dedicated one-on-one time every day.
  • As my Sparks unit’s biggest fan, I boost the confidence of each Spark through discovering, cultivating and recognizing their individual strengths.

Build your story

Be the chief storyteller of your life. It’s up to you and your heroes tell the world.