Pretio Interactive is an advertising technology software company. By delivering reward-based ads across desktop and mobile platforms, Pretio is able to connect brands with consumers in their most receptive state.
Pretio’s clients have access to a vast and targetable audience through a diverse network of online platforms. Rewards can be created and presented at critical moments of consumer engagement within a game or other application, significantly increasing conversion rates and positive brand awareness for advertisers.
Originally known as RewardsDen, the company was founded in Victoria, BC in 2012 by Tyrone Sinclair. Jim Hayhurst and Rob O’Dwyer joined the team in 2013 and, together, the three have made Pretio Interactive into an innovative leader in the world of online advertising. With the help of Alacrity’s experienced mentors, Pretio has been able to identify key target customers and grow its company to 20 employees (2016). The Alacrity Foundation was also instrumental in Pretio’s acquisition of Tap for Tap, a mobile advertising network that has expedited the company’s global mobile reach.
About the Software
Pretio offers smart advertising software, maximizing the chance of conversion and minimizing customer annoyance. The software targets user emotions in order to connect with the user in their most receptive state. Whether this is beating a level in a game, running a new personal best, or crossing off a task on a to-do list, Pretio looks to find the customer at their best.
Furthermore, the software makes it easy for a brand to offer real world rewards. Operating on the basis that when users are given real-world rewards, brands reap the benefits of new users and publicity, Pretio Interactive looks to help both parties.
Not only does Pretio offer services for brands, but they also have a customized program for publishers. Offering real-world rewards increases user retention, as well as revenue for the publisher.
More information for publishers.
Awards
2016 VIATeC Technology Awards – Aurora Walker and Rob O’Dwyer awarded Employees of the Year (Read more)
2016 VIATeC Technology Awards – CEO Jim Hayhurst awarded Colin Lennox Award for Technology Champion (Read more)
Partners
Pretio Interactive’s partners include AppsFlyer, Experian Data Quality, KOCHAVA, TUNE, ExactTarget, Adjust, MailChimp, and Bronto.
